Available for Freelance & Full-Time
Hi, I'm Ismail Dadwad.
Bridging the gap between
pixel-perfect design & scalable code.
I architect and engineer high-performance travel CRMs, booking portals, and enterprise dashboards, specializing in turning complex travel logistics into effortless user experiences.
Key Projects
Quote Desks - SaaS Software
Pace Tourism | UX/UI Transformation & CRM Development
Project Summary: Redesigned and engineered the core CRM dashboard to solve navigation friction. The transformation turned a static, low-density reporting page into a live, actionable command center.
UI Design
Evolved the visual identity into a cohesive design system using Figma Design Tokens and Variables for scalable theming. Structured the entire interface using strict Auto Layout rules to guarantee fluid scaling across all viewports.
UX Strategy & Pain Points
The legacy dashboard suffered from wasted whitespace and required users to click away for basic actions. Centralized operations by introducing a persistent global search, a live 'Recent Activities' feed, and organizing complex tables into quick-filter tabs.
Architecture
Utilized Figma Dev Mode to ensure a 1:1 pixel-perfect translation from design to code. Architected a highly scalable web application with a fluid, responsive design, leveraging custom reusable UI components in Vanilla JavaScript (ES6) and SCSS to seamlessly sync complex layouts with backend REST APIs.
Pace Travels
Pace Travels | Comprehensive Travel Booking Engine
Project Summary: Delivered a fast, responsive, and user-friendly B2C and B2B booking experience for flights, buses, hotels, and cabs.
UI Design
Component-driven design system prioritizing high legibility across complex search matrices. Leveraged Figma Variables for consistent spacing and typography scales across multi-service booking cards.
UX Strategy & Pain Points
Improved user navigation flows and booking checkout funnels by designing persistent, sticky fare summaries to prevent hidden fee anxiety during final checkout steps.
Architecture
Modernized the platform architecture using Angular to deliver a highly scalable and fully responsive booking engine. Optimized the frontend structure by creating a rich library of reusable components, guaranteeing high performance across mobile, tablet, and desktop displays.
CRM Software
Pace Tourism | High-Ticket In-House CRM
Project Summary: Developed a dedicated system to generate quotations, itineraries, and manage automated follow-ups for the Dubai in-house team.
UI Design
Premium off-white canvas with 'Signature Gold' accents tailored specifically for luxury destination logistics. Designed complex split-pane dashboard layouts using nested Figma Auto Layout constraints.
UX Strategy & Pain Points
Created the 'Dubai Trip Builder Hub'—a modular library where internal agents can select pre-built day packages to instantly assemble exportable customer itineraries, rather than typing manual schedules.
Architecture
Engineered a scalable web application, ensuring a flawlessly responsive design across all operational environments. Constructed the interface using modular, reusable components and integrated a client-side mathematical parser to update margins instantly without UI lag.
Pace Travels Admin
Pace Travels | Comprehensive Travel Administration Portal
Project Summary: Designed and developed a responsive Travel Admin portal that simplified booking management, reduced manual effort, and improved operational efficiency.
UI Design
Designed a clean, responsive, and user-friendly Travel Admin interface with a consistent visual hierarchy, intuitive layouts, and reusable components to enhance usability and streamline daily booking operations.
UX Strategy & Pain Points
Focused on simplifying complex travel booking and reservation workflows by identifying usability pain points such as excessive manual steps, difficult navigation, and inefficient task flows. Redesigned the user experience with intuitive navigation, streamlined booking management, and organized information architecture to help travel administrators complete tasks faster, reduce errors, and improve overall operational efficiency.
Architecture
Structured the Travel Admin application using a scalable, component-based architecture with reusable UI components, modular layouts, and organized workflows to ensure maintainability, consistency, and future scalability.